After reading extremely insightful article on fashionising.com on the views of a certain fashion critic, I wanted to bring up the subject of bloggers. Although I personally do not define myself as such, there are many others who do, and are proud to do so. Being a fashion blogger includes taking photos (usually of themselves in personally styled creations),updating on the latest news, gossip and events from the fashion world, attending and reporting on fashion shows and reviewing collection or products which are sent from different companies for advertising purposes. In their world, fashion is an intense hobby, an escapism from daily life. Many, such as the prominent The Sartorialist, Tommy Ton, Tavi Gevinson of Style Rookie, Jane Aldridge of Sea of Shoes and Garance Dore have turned their blogs into a successful fashion career. This is the section of fashion bloggers who should be admired for their passion, commitment and professionality.
As lovely as it would be, I am not going to talk about them. A real shame, as these are people who are truly inspirational. Maybe next time. For now though, let’s get back to the rest. What about the rest? The other bloggers do not try with lengthy articles or win competitions to get the opportunity to report on the shows. Instead, they write a paragraph of text, stick in photos, comment innapropriately on statuses, articles and others. Every blog drips with optimism over each collection, gush g at just how wonderful everything is. Is this what blogging has come to? That bloggers have to write squeaky clean reviews of collections to get the next invitation?
Prominent journalists get shunned if they write scathing reviews of shows or fashion weeks. They don’t want to bend down to the bloggers way- that if you want to be in on the latest news, you have to suck up to the designers and leading fashion magazines.Where have the times gone when the opinion of the critic was a make or break for the designers collection? If someone wrote a piece which would appear disapproving, their opinion would disappear from every publishable magazine nowadays.
Take the head of CSM, whose opinion in the fashion world is invaluable. There is not a single written opinion of hers that is not truly honest and constructive, even if strongly negative. Yet her opinion is not shunned. Is it that journalist and bloggers alike are scared of writing something that might put them out of business? This might be a realistic claim, as for fashion, the financial crisis has not yet gone down. But even if, can they not differentiate between constructive and intolerable criticism? It is not fair on the designers to create products which are only liked. No one would believe a critic who wrote solely good things on all aspects off each collection. It is purely not what a critic does, and it should be the same for fashion bloggers and professional fashion journalists too.
So where has the term constructive criticism disappeared off to? Bloggers use their favourable reviews to gain sponsors, media attention and future invitations and perks. They want to truly enjoy all other perks of the usual fashion insider rather than putting down valuable opinions. They definitely can’t review a collection negatively, because then where would the next invitation come from?
Stuck in a riddle… What to do in such a situation? Anyone willing to participate in this matter, please leave your comments below.